The Art of Video Marketing: Chris Do's Strategy
Chris Do is a designer, entrepreneur, and educator who has helped thousands of creatives improve their skills and grow their businesses. He is also a prolific content creator, producing videos that cover a wide range of topics, from design principles to business strategy all under The Futur channel where he and his team want to “Teach 1 billion people how to make a living doing what they love”.
With the ideology Chris is able to set himself apart from allot of other video educators and really be a thought leader in the brand and design sector.
Let’s take a look;
Authenticity
One of the key elements of Chris Do's video marketing strategy is authenticity. He understands that in order to connect with his audience, he needs to be genuine and honest. That's why he often shares personal stories and insights that show his vulnerability and humanity.
By sharing his personal experience, he was able to connect with his audience on a deeper level and provide valuable advice.
Educational Value
Another important aspect of Chris Do's video marketing strategy is educational value. He knows that his audience is looking for practical advice and insights that they can apply to their own lives and businesses. That's why he produces videos that are informative and actionable.
Chris Do also interviews successful entrepreneurs, designers, and creatives, and asks them to share their knowledge and experience. These videos are packed with insights and tips that are relevant to anyone looking to grow their business or improve their craft.
Visual Storytelling
Chris Do is also a master of visual storytelling. He understands that in order to engage his audience and effectively teach, he needs to create videos that are visually compelling and memorable. That's why he puts a lot of effort into the production value of his videos.
For example, in his "Design Therapy" series, Chris Do uses animated graphics and illustrations to explain design principles and concepts. This approach not only makes the videos more engaging, but also helps to simplify complex ideas.
In Conclusion
Chris Do's video marketing strategy is built on authenticity, educational value, and visual storytelling. By focusing on these three elements, he has been able to create videos that are not only entertaining, but also informative and memorable. If you're looking to improve your own video marketing efforts, studying Chris Do's approach is a great place to start.
My favourite thing about Chris Do is the use of long form content, although he does post “short” content, this is only a tool to raise attention and get an audience to his “main” content.
Providing a number of videos well over an hour long. this is only so he can fully teach al class so the audience can improve themselves.
