Embrace the CRAZY!!!

At the beginning of April I took on the task of Bettering Myself with the aim to grow both personally and in business. I couldn’t have taken on this mammoth task without the guidance and support of Lorna Thomas - Be The Best You

Through the many discussions that have taken place a phrase that I often use to describe myself is "“Crazy”. To the point, that when we worked on my Values, “Crazy” is a value I stand by. I embraced my “Crazy” a long time ago and have identified the many layers that it brings with it including;

I LOVE fancy dress 👸🏼 - any excuse to wear a costume, I am there!!!
I am a BIG kid at heart 🧡 - Disney, Disney, Disney, need I say more?
Running a Business 📈 - You need a little crazy to take on that.

It felt serendipitous when I was sent this video by my Business partner Ben… take a look:

Does this advert work??

Nike has always pushed boundaries and challenged social norms seeking to empower viewers. In 2019 when they released the "Dream Crazier" campaign, it aimed to dispel gender stereotypes and celebrate female athletes.

The "Dream Crazier" campaign is just one example of how Nike using its brand power asking us to change the way we think.

Why does it work??

The campaign features a powerful one-minute video that highlights the discrimination and bias that women faced in sports. It urges women to embrace the label "crazy" and to wear it as a badge of honour showing what they can do.

The video is loud, quick and punchy with recognisable and relatable athletes. That aside, it doesn’t just empower woman. Although the overall target audience is Woman the underline message can empower anyone listening as well as offering a soundboard of support across generations, genders and abilities.

One of Nike’s most recognisable campaigns, "Just Do It," which debuted in 1988 asked non-athletes to push themselves to achieve their goals regardless of what they faced. It has become a catchphrase used not just in the world of sport but, in everyday language to encourage and push others to go beyond.

What’s the message??

Crazy is my super power and one that is incorporated into our business on, what I am sure Ben would agree, is a daily basis.

For me, this Video resonates. It cements that being “Crazy'“ is ok. It shows me that I can do this even through those times of self doubt and pure panic because actually, being so passionate I cry that I secured a new Partner (client) is ok and staying up until 2am because I want to create the perfect proposal or write the best blog 😜 is normal.

What message do you see and hear from this Video?

In Conclusion…

Nike's campaigns have played a significant role in changing culture, particularly in the realm of sports. Nike has consistently pushed the envelope and encouraged individuals to challenge social norms. By promoting messages of inclusivity, empowerment, and equality, Nike has been able to create a connection with its audience and inspire individuals to push themselves to achieve their goals.

When creating Your Video Content ask yourself, Why am I making this video? Is it to,