Is It Worth Hiring A Professional Videographer For Company Videos?

Is It Worth Hiring A Professional Videographer For Company Videos?

Would it be awkward if I said No 😉… Don’t worry Im not saying you have to use a professional for every video, using content made in-house is a great way to showcase you’re business… A professional videographer should be used as an add to bring a higher production qualities to your videos.

Here is why:

Businesses of all sizes are using video to reach new audiences and promote their products and services. Without a doubt, professionally produced videos can be extremely effective in these endeavours.

You've probably seen those super slick, high-quality videos on company websites and thought to yourself, "Wow, that looks amazing." "I'm sure it cost them a fortune." And you'd be correct—those corporate videos are expensive. However, they are also extremely effective.

Continue reading to find out why you should use videos for marketing and why hiring a professional videographer is a wise investment. What’s more we’ll discuss how you can choose the best video production company for your business.

4 Benefits of Using Video Marketing

High-quality video is one of the most effective ways to engage prospective customers and clients, and it is well worth the investment. This is why:

1. Demonstrates dependability and professionalism

People are more likely to do business with companies that they believe are trustworthy and professional. A high-quality corporate video is one of the quickest ways to convey those qualities.

According to one study, many consumers would rather watch a product video than read about it.

2. Increases credibility

You can build trust with clients, by showcasing your team and allow more opportunities for clients to relate to your company.

3. When people watch a video, they retain more information.

When you see information in video format rather than text format, your brain retains it better.

According to one study, people who watched an explainer video retained 95% of the information presented to them, compared to 10% when reading text.

4. Video keeps people engaged.

People's attention spans are notoriously short these days. This includes scrolling through social media feeds or surfing the web. Professional videos will capture and hold the attention of viewers long enough to convey your message before they move on.

5 Reasons for Hiring a Corporate Videographer

While you could make your own corporate video, it is often more cost effective to hire a professional videographer to create the best corporate videos which work best alongside your marketing strategy.

The following are five advantages to hiring a professional videographer for your video content:

1. They have the equipment.

A professional videographer has all of the equipment needed to create a high-quality video. Cameras, lenses, lighting, audio equipment, and more. They also understand how to use this equipment to capture high-quality audio.

2. They know how to tell a story.

An engaging video requires a good story. A professional videographer can assist you in conceptualising and crafting a compelling story for your social media videos that will captivate and leave your audience wanting more.

3. They can aid in post-production.

After the initial filming is completed, much work remains to be done in post-production. A professional videographer will have the skills and software necessary to edit your footage into a finished product that you will be proud to share with the rest of the world.

4. They make the procedure simple.

Hiring a professional videographer helps reduce the stress associated with creating a corporate video. They will handle all aspects of production from beginning to end, allowing you to focus on running your business.

5. You save time (and Money)

Attempting to create a memorable corporate video on your own can be extremely time-consuming—not to mention costly if things don't go as planned.

However, if you hire a professional videographer, they will take care of everything. Professionals also know how to avoid common mistakes that can cost you time and money.

5 Important Factors to Consider When Hiring a Video Production Company

But, with so many videographers to choose from, how do you know which one is best for your company? Here are the top four factors to consider when making your decision.

1. Do You Get on With Them?

The most important thing is you are able to build a good relationship with your videographer, they are the person that will make you relax in front of camera, bring ideas to the table and help you think more from the customers point of view. There need to be trust and honesty between you and your chosen videographer so you can talk to them freely about ideas and thoughts throughout the project. This will all help to create a more powerful end product that you can all be proud of creating.

2. Portfolio and Experience

Experience and portfolio should be at the top of your list of considerations when hiring a professional videographer. You should make certain that the person you hire is well-versed in lighting, composition, and editing.

A well-rounded videographer will also be familiar with various types of cameras and how to use them to achieve the best results. Examine the videographer's most recent corporate video examples to get a sense of their style and quality.

Remember, you're looking for someone who can capture your brand's distinct voice and turn it into a professional video that tells your story effectively.

3. Cost

The price of hiring a professional videographer is dependant on a number of factors including:

experience

portfolio

location

duration

as well as many other elements.

What you pay for is what you get. Don't be tempted to hire an inexperienced or unproven videographer simply because they are less expensive. Fixing a low-quality promotional video will almost certainly cost you more time and money in the end.

4. Style

Business videos are classified into two types: live-action and animation.

Live-action videos are more intimate. It could include customer or employee interviews or testimonials. Animated videos, on the other hand, can be more fun and festive while still conveying important information about your brand.

The video style you select should be based on your brand identity and the message you want to convey through the video. 

5. Duration

How long will you require the videographer's services? When budgeting for your project, this is an important question to consider. You won't need to budget as much if you only need someone for half a day or less than if you need someone to commit to multiple days or weeks of shooting

Conclusion

Well-produced business videos should be included in your marketing strategy because they can work wonders. If you want to create an effective corporate video, hire a professional videographer to assist you. You will not be let down! However, when hiring one, make sure to take into account all of the important factors so that you can set yourself and your team up for success.