Maximising Impact: The Art of Sharing Your Social Media Video
Maximising Impact: The Art of Sharing Your Social Media Video
Creating a compelling video is merely the opening act; the true artistry lies in how you share it. Simply posting your video with a caption that says "look at our new video" won't suffice. The strategy behind sharing your video is paramount to its success. Here’s how to ensure your social media video not only gets seen but also resonates and engages your audience effectively.
1. Know Your Platform
Each social media platform has its own language, audience, and unwritten rules. A video that thrives on TikTok might not necessarily perform well on LinkedIn due to differences in audience expectations and platform algorithms. Tailor your video's format, length, and style to suit the platform you're targeting. For instance, Instagram users might appreciate a visually stunning clip, while LinkedIn users could be more engaged by industry insights or professional development content.
2. Engagement Is Key
Once your video is live, your job isn't over. Social media thrives on interaction. Respond to comments, encourage discussion, and engage with your audience. This not only boosts your video's visibility due to algorithmic preferences for engagement but also helps build a community around your brand.
3. Craft a Compelling Caption
Your caption should do more than just announce your video; it should add context, entice viewers to watch, and align with your brand voice. Ask a provocative question, share an intriguing fact related to the video, or include a compelling call to action (CTA) that prompts viewers to engage further with your content.
4. Optimise for Silent Viewing
A significant portion of social media videos is watched without sound, especially on platforms like Facebook. Ensure your video includes captions or text overlays that make sense of the content without audio. This not only makes your content more accessible but also caters to viewers in sound-sensitive environments.
5. Leverage Video SEO
Especially on YouTube, but increasingly on other platforms, video SEO can make a huge difference in your content's discoverability. Use relevant keywords in your video's title, description, and tags. This not only helps your video get found but also aligns with user intent, increasing the likelihood of engagement and shares.
6. Timing Is Everything
The best time to post on social media can vary widely depending on your specific audience, their time zone, and their online habits. Use your platform's analytics tools to identify when your audience is most active and schedule your posts accordingly to maximise reach and engagement.
7. Promote Across Channels
Don't limit your video's presence to a single platform. Cross-promote your video across all your social media profiles to reach a wider audience. Tailor the message and format to suit each platform, ensuring a cohesive narrative that reinforces your brand message.
8. Analyse and Adapt
After your video has been shared, dive into the analytics to see how it performed. Which aspects resonated with your audience? What could be improved? Use these insights to inform your future video content strategy, continually refining your approach to better meet your audience's needs and interests.
9. Iterate and Innovate
The digital landscape is constantly evolving, and so should your video content strategy. Stay abreast of the latest trends, experiment with new formats and storytelling techniques, and always be willing to iterate based on feedback and performance metrics.
Sharing your video on social media is much more than a checkbox task; it's an opportunity to connect, engage, and convert your audience. By strategically leveraging each platform's unique features and optimising your content for maximum impact, you can ensure that your video not only gets seen but also leaves a lasting impression on your viewers. Remember, the goal is not just to share your video but to share it in a way that it becomes a meaningful part of your audience's social media experience.
